Minding Your Business Operations
The topic I wanted to talk about today is minding your business operations.
And why I want to talk about this topic of minding your business operations is because as an entrepreneur there are some things that you have to set in place.
I’ve seen entrepreneurs who may be just starting out in this space while trying to navigate the social media landscape can be overwhelming and it can be a lot to learn, however, the thing that you have to understand as an entrepreneur who’s starting out with a product or service is that there’s a lot of prep work that goes behind the scenes.
Minding your business operations begins with implementing the necessary components that are vital that others don’t see but you know you need them in order to be efficient and organized.
We’re living in a time right now where a lot of people have lost their jobs in their home, but the whole purpose of the whole concept behind running a business and I’m going to break it down so you can understand why you need to stay on top of the behind the scenes aspect of your business.
If you worked as a receptionist at a doctor’s office you knew each day that when you came in there were certain tasks that you needed to be performed.
There were certain things that you needed to put in place to make sure that the job was getting done and you were producing a level of productivity that could be measured.
When you were hired for the job systems and processes were already put in place. Someone in the company may have trained you with how to work on their systems, but the bottom line is there was a system in place.
So that’s the same mindset that you as an entrepreneur must have, you need to understand that you are building something and when you hire an employee or VA then they will need to know how to work within your system to produce similar results.
I know it can become daunting and overwhelming trying to grow your business while learning how to navigate the social media landscape however if you don’t have systems set in place, it can hurt your credibility down the line.
If you’re just posting videos and photos with no call to actions and nowhere for them to sign up to get your free offers, then you are defeating the purpose of putting yourself out there.
The purpose of utilizing social media is to build a loyal following that will purchase your products and services to help them overcome the challenges they face.
Setting up systems
As a business owner you most know the tasks that you need to perform each day to bring you closer to your business goals and objectives.
*What does your weekly, quartley and yearly calendar look like?
*Do you have a content plan?
*Do you have a marketing plan?
*Do you have a growth plan?
*Are you meeting your goals within each quarter?
These are the areas of your business that you need to focus on so you can generate the revenue to keep your business not just afloat but thriving.
There are many systems that you can utilize in your business
*Payment processor (Paypal, Stripe, Shopify, Moonclerk)
*CRM (Customer Relationship Management) Zoho CRM, Pipedrive CRM, and SugarCRM
Asana (Asana is a web and mobile application designed to help teams organize, track, and manage their work)
Trello (Trello is, at its core, an online corkboard. You use it to organize “cards” into lists—those cards can be tasks, notes, projects, shared files, or anything else that helps your team work together.)
You need to have systems in place where people can give their email address in exchange for a free resource as well as a payment gateway.
Minding your business is more than just posting content; it deals with the backend of your business.
You need to know how much your monthly expenses are, this is how you will determine how to price your products and services, you also need to calculate the time that you spend creating or researching for your business, many entrepreneurs don’t include their time and especially for those who carry inventory you need to account for everything not just the product but the packaging as well.
This is a calendar system that I am utilizing to keep me organized and on top of what I am putting on my social media channels. There are 4 categories so I know what content I am putting out.
The prompts are there to guide me or give me inspiration on what topics I can utilize across my social media, I can change them if they don’t fit my industry and the beauty about this system is they rotate throughout the year.
This is a snapshot of the calendar month and you can see at a glance what each post prompt topic is (Authority, Engage, Connect, Sizzle)
I use this system because I am a course creator and sometimes I get stuck in creation mode and fail to move into launch mode and this system helps me to accomplish that task.
Here is the link On Course Social Calendar System if you’re interested (I don’t receive any commission for recommending this resource, I just like to share a great tool when I find one that works for me.
So this way you can start putting your stuff down, start fleshing it out and brainstorming, start doing a brain dump, so this way you can get all of those ideas out on paper, and then you can put it in the proper category that it needs to go into.
Being Effective In Your Business?
If you are an effective person, that means that when you set out to do something it gets done, and it gets done right. If you say you’re going to increase sales by 10 percent, you set up a plan and do it. If you say you’re going to lose a pound a month, you set up the procedures in a logical order and then you do them. It’s that easy.
Being effective is an essential part of your business, it shows that you are taking care of the key components to get the outcomes that you desire.
You’re Proactive – Being proactive means that you see roadblocks and opportunities in advance, and you plan for them. When you set goals, you know that roadblocks might happen, so you act accordingly by fixing your plan to avoid that issue.
You Know the Deliverables – When you craft a plan for anything, you know what the end result looks like.
For example, if your boss asks you to submit a report you know what has to be included and what it should look like before you even get started.
The same concept applies when you are planning for your business.
You Know How to Organize Your Steps – Once you know what the deliverables are, you can now organize your steps to ensure that you get that result that you want. For example, if you’re writing a report for your boss, you might first outline, then research, then fill in the missing components.
You Use the Right Tools – No matter what you need to do in life, there is a tool for it that helps you get it done right. Skipping those tools is not going to make you very effective. For example, if you want to make a pie, you need the right type of ingredients and a good pie pan plus an oven that works.
You Know How to Compromise – Sadly, society tries to teach that compromise is weak, but it’s not. People who can find the middle way are more successful and effective not only in business but in life. After all, does it really matter what direction the toilet paper is hanging on the roller?
You Are Good at Communication – When you learn about proper communication techniques and implement them. Your life will change in surprising ways. One big lesson is that the person sending the message is responsible for ensuring that the receiver understands it.
You Know When to Say No – An effective person doesn’t overbook themselves so that they cannot give their best. Learn how to say no so that you can say yes to the right things.
You Know When to Get Help – A person who is effective in life knows what they are good at and what they’re not so good at. They know how to ask the right people to help them succeed.
Essentially, being effective is all about setting goals, developing an action plan, and then implementing the plan. What are you going to do first to increase your own effectiveness in the things you set out to do?