3 Key Tips to Building a Sustainable Brand.
Credibility
These components are vital when building sustainability in your business. If your business is not credible no one will trust you, so how does a startup gain credibility in their business? Whether you know it are not, you are building your brand credibility by how often you present yourself on & offline. Your consistency with following up with clients and your followers are you just putting out content to be putting it out there, or is it relevant with the mission of your company.
Each time you show up online should be strategic, being strategic is not being false. Having a strategy means I care enough to know that each time I present my brand before other’s, there is an end goal. The end goal can be to inform, educate or encourage, this is being strategic knowing that your not just putting content out there to stay relevant, but you have something to say that gives meaning and purpose to your brand.
Consistency is key. Would you trust someone who rarely shows up, and expects you to purchase from them? You are your brand and how you show up is the type of brand you are presenting to others.
Brand Promise
What is your brand promise? Are you fulfilling that promise to your customers and clients? You may know of brands that make guarantees and promises, only to discover when you experience their products and services, they fall short in meeting that promise. Never state a promise that you cannot deliver on.
Delivery
What is the time frame of your brands fulfillment with a product or service? This can hurt your brand tremendously, you know the saying, you only get one change to make a first impression. First impressions are lasting, if you are not fulfilling your clients orders in a timely manner this can hurt your business before you get started. There are many businesses vying for your customers business, and if you drop the ball you may not have a repeat customer. Never take on more than you can handle, be upfront about your fulfillment times and deliver before then. Exceeding your customers expectations is what brings great value and credibility to your business.
Michele Riley
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