7 Steps To Sustainable Small Businesses


As a small business owner, you don’t have the wealth of resources that a major corporation might have. You’re under pressure to do more with less, and this can make it difficult to uphold sustainable business practices.

Prioritizing the environment is important, though, if you want to garner goodwill among customers.

Research from one survey reveals that 75% of consumers are making efforts to maintain or increase their sustainability.

Follow these seven tips from Michelecriley to do the same.

  1. Assess Your Obstacles

Implementing sustainable business practices requires a plan.

To develop your strategy, you should first assess what obstacles stand between your business and more eco-friendly practices.

You might fear that sustainable business practices will harm your profits, for example — but research shows that the opposite is likely true.


  1. Identify Your Resources

Just as you must identify the factors that are obstacles, you must identify the tools that are resources.

If you operate in an area that features several local suppliers, this can be a way to source ethical and sustainable products for your business.

Similarly, feedback from customers can be a resource to help you better meet their needs.

  1. Invest Strategically

Many eco-friendly products come with a bigger price tag than other products.

This may be a problem if your business’s budget is already stretched thin, but it’s important to view these products as what they are — an investment.

Using products that harm the environment is inconsistent with your sustainable business practices.

  1. Market With Intention

Your approach to marketing will inform your connection with customers.

It’s important to develop a marketing plan that emphasizes the benefits of your business’s sustainable business practices.

You can advertise its impact on the ecosystem and its benefit to the community, too, to build relationships with customers who share these values.


  1. Take Time to Learn

 Remember that the definition of sustainability is constantly in flux. What was considered “sustainable” ten years ago might not meet the standard criteria today.

For this reason, you should continuously invest in learning.

This may include researching new sustainability strategies, studying new eco-friendly processes, or developing sustainability training programs for others.


  1. Reduce Paper Waste

 Setting specific goals is yet another vital component of sustainable business practices. One of these goals should be to reduce paper waste.

Paper waste is a costly yet preventable problem that plagues many industries.

You can do your part to reduce it by using an electronic invoicing system.

Choose one that offers pre-made templates and then design your template with a logo, unique text, or custom colors.

  1. Make the Jump

 It’s easy to perpetually stay stuck in the planning phase of your new business. Sometimes you need to step outside your comfort zone, though, and make the jump to start your business.

A formation service can help you do this by establishing your LLC. An LLC will minimize your liability and offer a greater degree of flexibility.

Analyze the laws in your state to confirm that you’re in compliance.

Note that not all formation services are the same, so check Zenbusiness reviews by BestLLCServices.com and browse the prices and ratings to make sure you’re getting the best deal.


Small Businesses Can Make a Big Difference


There are many challenges that can stand between a small business and an eco-friendly ethos.

By developing a comprehensive plan, though, you can overcome these obstacles and implement sustainable business practices.

See how electronic invoicing and intentional marketing can help you connect with eco-conscious customers.


Michelecriley.com is here to help entrepreneurs pursue excellence and develop a spirit of perseverance and endurance that will see you through the many challenges of entrepreneurship.

Reach out today to get started!


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