How To Use Email Marketing For Beginners

If you are starting any type of business how you decide to market it is of great importance. In today’s blog I want to speak to those who are just starting out and their business and how to use email marketing for beginners.

Let me provide a list why email marketing is a great strategy for your business.

It has the biggest ROI (return on investment)
Brand recognition, you can brand your email
Sell Products
Build Relationships
Deliver Exceptional Customer Service

What Is Email Marketing And Why You Shouldn’t Ignore It?

Email marketing is a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can serve in making your customers aware of any promotions you are offering, and serve as a customer service inquiry tool to ensure any issues your customers may have will be immediately taken care of.

Email marketing can garner huge results for your business when you have the right strategy in place, so don’t ignore this marketing tactic it can be a very powerful catalyst in growing your business.

How To Begin The Process

The first step in getting started with email marketing is to pick an email service provider, there are many choices out there depending upon what features you want there are free and premium services available.

Most email service providers offer a no cost membership if you have less than 500-1000 subscribers which is great when just starting out, this gives you time to grow and monetize your list without having to come out of pocket every month with a subscription fee.

Email Service Providers

Each email marketing platform has different features and you must determine which features you need in the beginning as you are building your email list.

When starting out with zero subscribers there is no need to go for a premium service the goal is to build and optimize your list of subscribers so when you do upgrade to a premium service you’re not paying out of pocket.

Key Features

Automation

The number one feature you want to have when choosing an email platform is automation, this will ensure that when you create an email campaign that your emails will be sent out at the day and time of your choosing, click here to read my blog post covering email campaigns.

Customization

Your email subscribers should feel like each email they are receiving from you as though you are having a one on one conversation with them and this customization through your email platform can be utilized by creating unique designs and modifying emails so that each recipient can be greeted by their name.

Optimization

You need to know how your campaigns are performing at any time—and how they can be improved. You want to research what type of campaign analytics are available on your email marketing platform.

Do your research before choosing an email marketing platform to ensure the platform of your choice allows for A/B Testing. You should always be optimizing and retesting your various email campaigns.

A/ B Testing allows you to send different marketing messages at once, giving you immediate feedback so that you know what’s working and what isn’t.

Being able to optimize your campaign quickly and efficiently is a significant advantage for any marketer. Determine the needs of your company when choosing an email marketing platform.

Integration

Ensure that the email marketing platform of your choice integrates well with other platforms, this will save you time and headaches when you are just getting started.

What email integration delivers for your business.

Your email marketing service provider should be set-up to deliver you results, however when your platform is able to fully integrate with other business systems you can create a powerful tool.

You would be able to receive reports such as:

Which emails were delivered
Which ones were opened
Which ones were responded to by clicking on a link
Which ones were forwarded or shared
Which ones were unsubscribed from

These reports can assist you to segment subscribers based on how they opted-in and how they are responding to your emails.

You can create follow-up or email reminders for those who have not opened their email.

Cleaning Your List

It’s important that you are sending emails to those who want to be on your email list. If a subscriber hasn’t opened up your emails that you send on a weekly basis for over a month then you need to determine at what point you will remove them.

Your goal is to build an engaged email list not a list with 500 subscribers and only 75 of them open your emails up.

What Type Of Emails To Send

As an entrepreneur there will be various types of email campaigns that you can send to your subscribers.

Opt-ins
Promotions
Newsletters
Sales
Surveys
Free Gift
New Product/Service

Depending on the goal you are trying to achieve will depend on the type of email campaign you will run.

Creating the above emails should and resources should be something that your subscribes need, don’t just send fluffy email content this will lead to unsubscribes.

Create campaigns that will turn your subscribers into loyal customers and that comes with providing the content they need.

When you are running a promotion for a product or service that is aligned with their needs it will be a no-brainer for them to purchase.

If you have any questions regarding this topic please don’t hesitate to ask in the comments below.

Cheers to building a successful email list that grows your business and assists your customers.