Why You Need A Documented Strategy
The reasons why it makes sense for you to create a documented content strategy, because it increases your chances of hitting your business goals and objectives and it gives you a clear picture of what is not working and how to change it.
Documenting content your process saves times, when you work without a documented strategy it’s like putting together a puzzle without a picture.
You don’t know what goes where so you are all over the place and this leads to inefficiency and lots of wasted time. A documented strategy is your framework; it’s a guide of what you are setting out to achieve and when your strategy needs to be tweaked you are immediately aware of it.
You know the moving parts of your strategy and what parts are falling short and how to fix them.
Inbound Marketing Strategy
Inbound marketing covers this because inbound marketing addresses the components of your overall marketing plan. When you put a documenting process in place it shows that you are serious in knowing what areas of your business need tweaking, so you can receive the projected conversions from your social media marketing efforts.
When you are just starting out in your business you can have a goal to achieve 100 email signups or drive traffic to your website or make 5k in a certain quarter, however you won’t know what’s working until you launch out and perform those tasks.
Most entrepreneurs want a quick tool to get to a huge goal without realizing that time, effort and testing is a part of it. No one can give you an exact tool or blueprint for your business because each business is different in it’s approach as well as its resources.
You may have one entrepreneur that have the resources to set up a monthly ad budget as well as tools that help them to monitor the key aspects of their business to achieve quicker results.
Where you have another entrepreneur who doesn’t have the resources to put ad spend behind their campaigns so their results may take longer the main point is if they are both consistent in executing on their task they will achieve the desired goal, just at different time periods.
Determine what success looks like in your busines. Not every business have the same goals ask yourself these questions.
1. What is my why for doing this business?
2. What do I want to relate to my followers/customers about myself.
3. What is important to me in my business besides me increasing my bottomline and does that come across in my content and marketing efforts.
What Are Your Core Values
Of course your in business to make money but that should not be what drives you and when you get clear on why you do what you do that’s when a shift will occur in the way you produce content and how you show up online.
Five Core Values
- INTEGRITY. Know and do what is right.
- RESPECT. Treating others the way you want to be treated.
- RESPONSIBILITY. Embrace opportunities to contribute.
- SPORTSMANSHIP. Bring your best to all competition.
- SERVANT LEADERSHIP. Serve the common good.
Are any of the above core values apart of your values and if they are, do you lead with them?
There are to many business owneres who only care about their bottom line and I am sure you have come across some of them.
If you truly want to set yourself apart you have to show up as your authentic self and sometimes it comes with addressing deep issues that maybe preventing your process and progress.
As a business leader you are already a risk taker, however you need to recognize the blind spots in your business that is preventing you from meeting your business goals, you may be the bottleneck in your business that is preventing the flow of conversions and cash because of your approach and mindset.
What Are Your KPI’s
What KPIs you’ll measure. KPI’s stand for key performance indicators, what do they look like in your business and are you monitoring them to ensure they are working?
You need to know what tasks you are doing in your business if they are bringing you to your set goals. This is why determining what your KPI’s are will help you to monitor and measure if your strategy is working.
I would suggest creating a campaign for each goal that you set, this way you know the kpi’s that you need to focus your attention on.
Don’t just perform tasks blindly without knowing what your going to measure as you put a campaign in place. That’s why it’s a good practice to have smart goals in place so you have a framework of what you want to accomplish and the time frame your looking to accomplish it in.
Your goal is to set your business up for success and that only begins when you put measures in place.
There are no overnight success it comes from perservering, testing, monitering, tweaking and sometimes 86ing the while thing and starting from scratch.
The key point is to never give up no matter how long the process takes, I see so many entrepreneurs give up because they said it didn’t work, but my question to them is,
1. what were the reasons you got into it.
2. what were you expecting to get out of it.
3. did you give it your all or did you approach it half-heartedly.
4. Did you sharpen the areas that you were weak in or collaborate with someone who had more experience.
When something is truly a passion/purpose you endure the seasons of weathering the uncertainties to get to the goal. Most often when you are not seeing favorable results is because their is a key component that you are missing.
Instead of throwing in the towel make it a mission to discover what that missing key is, it could be as simple as a tool, a program, outsourcing to gain the momentum to get you moving towards your goal.