4 Content Creation Strategies To Increase Your
Social Media Engagement
When creating content for your target audience you have to come up with multiple strategies that will increase your social media engagement. In today’s blog I share 4 strategies that will equip you to create the content your audience is looking for.
Strategy #1 Mission Statement
Your business should have a mission statement as to what you do, how you do it and who you do it for. This will help you as you plan out your content strategies.
Your mission statement is important because it conveys to your audience what is important to you; it can be in the form of ethics, culture and how this can relate to those who share those same values.
View the video below to see two companies that I used to show how their mission statement comes across to their target market.
Strategy #2 Social Listening
Another strategy to consider when creating content is social listening, there are lots of free and paid social listening tools that will help you to know what topics are popular with your industry. Here is a list of some social listening tools that you can begin using today.
Use can also use the following sites
The above sites you can visit and create an account so you can view the questions being asked around various industries.
This is where you can get strategic and answer questions with links back to your website or social media platforms.
Creating the content your audience needs comes with knowing where they are at and creating content that keeps them coming back.
Strategy #3 Target Audience Attraction
Knowing what attracts your audience should be the key element that you are looking to provide. One simple strategy to attract them is making sure you use the problem they are having in your headline.
Your headline is the first thing that is read, especially if you are sending email newsletters on a regular basis.
Your headline tells them what the rest of the topic is going to be about. This is why some entrepreneurs get unopened emails or unsubscribes because their title or headline is of no interest to your subscriber.
One way to overcome this is to do a poll either with your email subscribers or in your Facebook group or on your social media platforms and ask them what type of content they want from you.
Are your posts and video’s eye-catching? You are competing for attention within the feeds so make sure your content stands out.
I use Canva for all my graphic designs and videos. Canva makes it so easy because they have pre-made templates that you can use and add your brand’s colors and fonts to make it your own.
Strategy #4 AI (Artificial Intelligence)
Whether you know it or not we all practically use AI on a daily basis. You use it on your phone if you use Siri, you use it in your car if you use your GPS and you use it on your electronic devices as well.
Ai is going to be more utilized in business as time goes on, and using AI as part of your business strategy is going to be a game changer.
AI is so advanced especially now that there are tools where you no longer have to hire a copywriter.
These tools can spit out multiple pages of content based on your industry and niche. Now be careful here AI should be used as a tool when your looking for the right headlines and topic idea categories.
You shouldn’t use AI’s content verbatim in your content creation because you want your content to have your voice. Here are some Ai tools you can consider when creating content for your audience.
Because I like saving money and having the tools I need for my business without any recurring payment I go to Appsumo for my business needs.
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Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you scale your content creation and achieve your business goals.
They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.
Do your research when it comes to AI copywriting tools, because each tool is slightly different, it’s best to try the free trial before you commit to a purchase.