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Key Tips Before Building Your Website

Is your website about you or your customers? When you get a website for your business it’s primary goal should be about solving a problem for your customers. It should explain why the website exists, not just to showcase what you do but how does it help your target customers.

  

Is your website about you or your customers? When you decide on a  website for your business it’s the primary goal should be about solving a problem for your customers. It should explain why the website exists, not just to showcase what you do but how does it help your target customers.

Investing in building a website is a great investment, however, it comes with having a plan in place to ensure your website will not become another platform taking up space with no hope for visitors or potential customers.

There are some key components that you need to consider before investing in building your website.

  • Traffic
  • Seo
  • Backlinks
  • Hosting
  • Data Research

Traffic

What’s the purpose of having a website if you are not sending traffic to it? What are some of the ways that you can get organic traffic to your website?

  1. Blogging
  2. Keywords
  3. Longtail Keywords
  4. Internal Links
  5. Back Links

There are a number of ways to send traffic to your website, however, it’s going to take time and most entrepreneurs desire instant gratification and when they don’t receive it they become easily discouraged and stop putting forth the effort to meet their goals.

At one time I five websites up and running with little to no visitors and I was not utilizing any of the above strategies, and to add insult to injury I didn’t even have a goal. 

I had no CTA (calls to action) I didn’t even know what that was, my whole intent was to have a pretty site with information that led my visitors nowhere.

When I finally realized how much work goes into the building of the site, that’s the easy part, the goal is how do I drive traffic to it, even if it’s just an informational website, the purpose is to pass on the information to its visitors.

I made a decision to 86 all but one, and this is the one your reading this post on now.

Blogging/Keywords

How could I even begin to blog about a topic unless I knew the keywords of what my audience was looking for?  I had to perform keyword research and then use my blog topic as a way to offer a solution to what my target audience was struggling with.

This is how you stay ahead of the curve you write about the solution, not just the problem.

Long-tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words. Example: you could be doing a keyword search on Vegan Recipies, which would be a short keyword, whereas a longtail keyword would be Vegan Recipies for Breakfast. It has more keywords that point to a specific topic.

Internal Links & Backlinks

An internal link is a link from one page to another page on the same domain. We’re talking about regular, text links from one page on your website to another, this can assist at refer your reading to read another blog post that relates to the post their reading.

Backlinks are links on one website that, when clicked, take the user to another site, it can help the reader with further information on the subject.

 

Data Research

Reviewing your data is an important part of knowing what’s going on with your traffic flow and how you can better strategize in creating content that connects with your target audience. Google Analytics is a great tool to have to track your data, as well as installing the Facebook Pixel. As an entrepreneur, you have to always be referring to your data, be aware of what is working and do more of that.

This data takes time to build, this is why you must be consistent in creating quality content and utilizing strategies in your website marketing. Organic traffic takes time if you want to speed that up then creating ads that send traffic to your website is another way to go.

What Are Your Key Objectives?

  • How does it bring awareness to your target customer?
  • What forms of content will you create blogs, podcasts, or videos?
  • Will you be consistent in providing quality content?
  • Are you providing CTA (call to action) to garner email signups?
  • Do you have an email autoresponder in place? (GetResponse, Mailchimp)

All of these questions are very relevant, you have to be motivated and consistent. Many visitors will watch you and consume your content to see if you can be trusted before they take the next step. 

At the beginning of creating your website be ready to just create consistent content, to build up the trust factor and when they give you their email, treat it like you’ve just made a sale.  Don’t make the mistake of just leaving them on your email list with no plans to bring them into your sales funnel, solve their problems on a deeper level. Your goal is to convert them into customers not just provide them with good information. (unless that’s your goal 😀)

Cost

Are you prepared for the costs associated with having a website?  There are many free options out there but the disadvantages of free website builders with templates are, they are not customizable to your brand, and you have to use their domain name which doesn’t give you the professional presence you may desire.

The key tips to know before building your website is:

  1. Is it cost-effective?
  2. Do you have a budget?
  3. What benefits can you utilize from social media without having to have the costs of a website?
  4. Can affiliate marketing assist with offsetting website costs?
  5. Will you consider Ad revenue for your website?

 

The Main Objective

The main objective of having your website is to have space where your visitors who are your target market can consume your content that does these 3 things:

  1. Educate
  2. Equip
  3. Inspire
  4. Entertain

When you are able to do this, you can then move them along in the sales process to go deeper into their transformation.

Building your website is the easy part but knowing why it exists should be the main reason for building it.

  • What problems are you solving for the customer?
  • Are you speaking their language?
  • What CTA (Call To Actions) do you have in place to capture email addresses?
  • What are the key takeaways that they will receive as a result of reading, watching or listening to your content?

Hosting 

Your hosting company is a vital component in developing your website. Have a cheap service and it can cost you many visitors. The saying goes you get what you pay for when trying to cut cost on your web hosting service. 

No one wants to come to a website that takes forever to load, what’s the use of having a fully optimized website with key information, calls to action, but the hosting service is subpar and costing you visitors by the second. 

Click this link to the service that I use I have been with WPX hosting for years and have never had any issues with the speed of my site, I always get compliments at how fast my site loads and they create daily backups of your site in the case of hackers.

As an entrepreneur, your goal is to put in place key tools and strategies that will assist you in meeting your goals and objectives. Put a plan in place and begin executing to bring it to fruition.

Michele Riley

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